Privacy policy

Last updated: July 16, 2026

This Privacy Policy describes how Boxed Joy Co. (the “Company,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our online store or otherwise communicate with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on our store, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us. In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

Information You Provide Directly

Information you submit to us directly may include:

Basic contact details including your name, phone number, and email address.
Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information including your username, password, and any information you add to your profile.
Subscription information if you enroll in a recurring order, including your selected products, delivery frequency, and billing schedule.
Shopping information including the items you view, customize, add to your cart, save to a wishlist, or ask to be notified about when back in stock.
Product reviews and other content including any reviews, ratings, photos, or other content you choose to submit.
Customer support information including the information you choose to include in messages to us through chat, email, or text.

Information We Collect Through Cookies and Tracking Technologies

We automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies (“Cookies”). Usage Data may include device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services. This includes tracking technologies from our advertising and social media partners — such as the Meta (Facebook and Instagram) pixel and the TikTok pixel — which help us understand how visitors reach our store and allow us to measure and deliver advertising.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

Companies that support our online store and Services, such as Shopify and the apps we run on our store.
Our payment processors, who collect payment information to process your payment, fulfill your orders, and provide the products or services you request.
Livestream and marketplace platforms, such as Whatnot, when you purchase from us or interact with us during a live shopping event.
Advertising and analytics partners who help us reach and understand our customers.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing products and services. To process your payments, fulfill and ship your orders, manage subscriptions and recurring orders, manage your account, arrange shipping, facilitate returns and exchanges, send back-in-stock notifications you request, and enable you to post reviews.
Marketing and advertising. To send you marketing and promotional communications by email and text message (where you have opted in), and to show you advertisements for products or services, including tailoring the advertising you see on our store and other websites.
Security and fraud prevention. To detect, investigate, and take action regarding possible fraudulent, illegal, or malicious activity.
Communicating with you. To provide customer support, respond to your inquiries, and improve our Services.

Email and Text Message (SMS) Marketing

We use Klaviyo to send marketing and transactional email and text messages. You may choose to sign up for email or text message marketing at checkout, through a signup form or popup on our store, or by texting a keyword to us. Standard message and data rates may apply to text messages. You can unsubscribe from marketing emails at any time using the unsubscribe link in any email, and you can opt out of text messages at any time by replying STOP to any message.

Text Messages

We will not share your text message opt-in or consent status with any third party for purposes unrelated to providing the messaging service. We may share this data with vendors who help us deliver text messages, including platform providers and phone companies.

Email

Likewise, we will not share your email opt-in or consent status with any third party for purposes unrelated to providing our email service. We may share this data with vendors who help us deliver our email communications, including our email platform provider.

Cookies

Like many websites, we use Cookies on our store. For specific information about the Cookies we use to power our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our store and Services, to remember your actions and preferences, to run analytics, and to better understand user interaction with the Services. We may also permit third parties and service providers — including our advertising and social media partners — to use Cookies on our store to tailor the products and advertising you see on our store and other websites.

Most browsers accept Cookies by default, but you can set your browser to remove or reject Cookies through your browser controls. Removing or blocking Cookies can negatively impact your experience and may cause some features of the Services to work incorrectly or become unavailable.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With vendors and service providers who perform services on our behalf, such as payment processing, order fulfillment and shipping, order tracking, subscription billing, product reviews, customer support, email and text message delivery, data analytics, and IT services.
With our advertising and marketing partners, including social media and advertising platforms, to provide services and advertise to you. These partners will use your information in accordance with their own privacy notices.
With livestream and marketplace platforms, such as Whatnot, in connection with live shopping events and purchases made through them.
When you direct, request, or otherwise consent to our disclosure of certain information to third parties.
In connection with a business transaction such as a merger or bankruptcy; to comply with applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests); to enforce any applicable terms of service; and to protect or defend the Services, our rights, and the rights of our users or others.

“Selling” and “Sharing.” Over the preceding 12 months, we have “sold” and “shared” (as those terms are defined in applicable privacy laws) identifiers, commercial information, and internet or network activity information with our business and marketing partners for the purpose of advertising and marketing. You have the right to opt out of this activity, as described under Your Rights and Choices below. We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

User-Generated Content

The Services may allow you to post product reviews and other content. If you choose to submit content to any public area of the Services, this content will be public and accessible by anyone. We cannot ensure that other parties who have access to such information will respect your privacy or keep it secure.

Third-Party Websites and Links

Our store may provide links to websites or online platforms operated by third parties, including social media platforms. If you follow links to sites not operated or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of any link does not imply endorsement of the linked platform or its operator.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce our policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

Right to Access / Know. To request access to the personal information we hold about you.
Right to Delete. To request that we delete personal information we maintain about you.
Right to Correct. To request that we correct inaccurate personal information we maintain about you.
Right of Portability. To receive a copy of the personal information we hold about you and, in certain circumstances, transfer it to a third party.
Right to Opt Out of Sale, Sharing, or Targeted Advertising. To direct us not to “sell” or “share” your personal information or to opt out of processing for targeted advertising. If you visit our store with the Global Privacy Control signal enabled, we will treat it as a request to opt out for that device and browser where required by law.
Restriction and Withdrawal of Consent. To ask us to stop or restrict processing, or to withdraw consent where we rely on it.
Managing Communication Preferences. To opt out of marketing emails using the unsubscribe link in any email, and to opt out of text messages by replying STOP.

You may exercise these rights where indicated on our store or by contacting us using the details below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before responding, and you may designate an authorized agent to make a request on your behalf.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. If you are not satisfied with our response, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Users

We may transfer, store, and process your personal information outside the country you live in, including the United States. If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, unless the data transfer is to a country determined to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or would like to exercise any of the rights available to you, please email us at boxedjoyco@gmail.com.